Seed Beauty, ColourPop's Parent company launched Fourth Ray Beauty in the summer of 2018. They set out to create a line of quality skin care products at an affordable price point.

A new adventure with our one of our favorite clients - it's hard to call that a 'challenge'.


Already familiar with the platform, ShopifyPlus was a clear choice. It allowed us to run custom promotions using scripts. The style of the site could also be translated through to the checkout. Above all, it would scale with ease as they inevitably grew. The team already had a list of must-have tools and apps required to get started that they were using on ColourPop. In addition to integrating those we developed a private app to help their customer service team manage replacements.



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